About Us  

Our story

Founded in Hackney in 2018, our story began with the hunt for a rare Pentax 67 ultra-wide lens for a Vogue editorial shoot. When we couldn’t find one anywhere in London, we saw the need for a rental house that truly understood the demands of working photographers. So we built one ourselves.

Our equipment

Run by photographers, for photographers, we specialise in unique and hard-to-find gear alongside industry-standard cameras, lights, and accessories. From vintage classics to the latest releases, every piece of equipment is carefully maintained, thoroughly tested, and ready to perform.

Because we know how important reliability is on a shoot, we work with leading camera repair specialists such as Sendean, PPP Cameras, and Asahi to offer some of London’s most reliable cameras.

During our first five years of business, we have completed over a thousand rentals, consistently earning 5-star reviews on FatLlama.

Our vision

From that one missing lens, we have grown into a trusted resource for photographers, stylists, and creative minds like us. Our mission is to support London’s creative community with the gear and service they need to bring their vision to life.

Whether you are shooting a fashion editorial, a commercial campaign, or a personal project, we are here to make sure you have the right tools for it.