About Us  

Our story

Founded in Hackney in 2018, our story began with the hunt for a Pentax 67 ultra-wide lens for a Vogue editorial shoot. When we couldn't find one anywhere in London, we saw an opportunity to build a rental house focused on the needs of working photographers.

Our equipment

Today, we offer a curated range of film and digital cameras, lenses, lighting, and production equipment. Alongside industry-standard tools, we specialise in rare and hard-to-find photographic gear that is often unavailable elsewhere.

Because we know how important reliability is on a shoot, we work with leading camera repair specialists such as Sendean, PPP Cameras, and Asahi to offer some of London’s most reliable cameras.

During our first five years of business, we have completed over 1,000 rentals, consistently earning 5-star reviews.

Our vision

From that one missing lens, we have grown into a trusted resource for photographers, stylists, and creative minds like us. Our mission is to support London’s creative community with the gear and service they need to bring their vision to life.

Whether you are shooting a fashion editorial, a commercial campaign, or a personal project, we are here to make sure you have the tools and service for it.